Search engine optimization is the key to success while building an online presence for any business. The medical industry is not an exception to that. Healthcare SEO is the need of the hour if you are a healthcare professional.
Potential patients prefer to search online whenever they need medical services. Further, they make appointments if it suits the need. Therefore, it is necessary for your content to rank high on Google if you want to reach more clients.
The process for medical website SEO is similar to any other business. First, you do the keyword research, second study the competitors and create a catchy metadata.
Lastly! of course unique content that must be useful for the patient. That will ultimately increase your website traffic.
But is it enough for when you are in the healthcare industry? Absolutely not!
Google requires you to fulfill requirements like,
E-E-A-T (Experience, Expertise, Authority, Trust) and
YMYL(Your Money or Your Life) rules.
According to this, you should pay more attention to your content if you are in industries like
- Health and Safety
- Finance
- News
- Legal services
Therefore, this post is useful if you are looking for ways to grow your healthcare business. Here, you will get information about the meaning of SEO for healthcare and strategy for SEO success.
What is Healthcare SEO?
Healthcare SEO services supports ranking of a medical website in all search engines. Therefore, healthcare providers, doctors, and medical practitioners can serve more and more patients looking for healthcare services.
Medical search engine optimization aims to optimize your website for effective healthcare marketing. Further, it helps your medical practice’s website in showing on top in search results. Optimizing your website for local SEO improves its online presence and increases organic traffic.
So, if you are a medical service provider and looking for a doctor’s SEO strategy then consider the information below.
Top 10 Strategies for Medical Website SEO
Google Algorithms ensure that users get reliable information. Especially, when it is a matter of their health. Therefore, SEO can help patients search like ” find healthcare near me”
But is it that simple to grow your medical practice?
Developing a website is simple; however, ranking high in the search results is the challenging part.
Therefore, the right SEO efforts can make your medical practice website long-lasting. You can either take the help of a professional medical SEO company or do it on your own. If you are wondering how, then follow these simple guidelines:
Keyword Research
Content is king when you think about optimizing your medical practices. However, creating healthcare content is not enough to improve your ranking in Google. Choosing the right keyword is necessary for effective healthcare SEO.
What is a keyword?
These are the words that potential patients enter in the search engine to find healthcare providers. You can get the targeted keywords from the Google keyword planner, Moz and many other available tools.
Further, keywords tell the search engines about the matter of your content. You can use your target keywords on all the relevant website pages.
Note:
Avoid keyword stuffing as it can lead to Google penalizing your website. Rather, you can use specific, long-tail keywords in your medical content.
Provide Highly Researched Information
A good website always provides user-based content. The same applies to healthcare websites. So, if you are a medical practitioner, then provide content as per the needs of people searching for medical help. The well-researched and original medical information supports your ranking in Google. Using correct keywords and developing content by E-E-A-T algorithm followed by best SEO practices determines the success of your business.
Note:
You can also get assistance from an SEO Service Company that helps you boost sales through the right medical SEO marketing.
Optimize your Website Speed
A website’s loading speed determines the user experience that influences its SEO ranking. Only few people know that low speed can lead to losing a user to their competitors.
The more time website pages take to load, the more time they take to crawl the pages for Google. Further, more time in crawling means more time in indexing and, then in ranking.
Therefore, optimize your website for speed and help your website appear prominently in search faster. It is an inescapable part of effective medical SEO for on-page.
Note:
The ideal loading time for webpages to load for a website is 2 seconds or less. So, keep that in mind.
Make a Mobile-Friendly Website
Currently, most of the users book medical care through their mobiles. Therefore, mobile optimization has become an essential part of medical SEO tactics. It may take a great amount of energy. However, it is worth the effort.
Even Google supports the indexing of websites for mobiles. Further, it helps to improve your healthcare business SERPs ranking.
Google My Business
Setting up a business profile on Google can help doctors grow their business by managing how their businesses appear across Google products such as search results, maps etc,.
Further, you can add reviews to increase the credibility of your Google My Business profile. Therefore, you can use multiple ways to request feedback from previous patients.It includes practices like
- Direct request at the time of the visit
- Follow-up through email
- Post appointment feedback in the text
Local SEO for Doctors
Local SEO is a marketing strategy that helps in optimizing your healthcare website and showing on top for searches in a specific region. For example, you can set up a local listing account for your business on sites like
- Facebook,
- Bing,
- Yelp
- Google My Business and others.
Note:
Do not forget to mention your healthcare business name, contact number, and web URL if you want to show in local search results. Listing helps to improve your local SEO.
Internal Linking
Interlinking is necessary if you need SEO for medical practice. It requires linking of one page to another by putting hyperlinks on anchor text. Further, it helps Google understand a website structure. So, here are some ways to do internal linking
Link to highly informative pages: this is where you link two pages on your website that provide relevant information
Links on the same page: This is where you link to content on the same page. It helps potential patients to reach out directly to the information they are looking for.
Anchor Text: These are the words on which you put a hyperlink to connect pages. Therefore, choosing an anchor text is a wise decision. Never use the same anchor text for different links. Further, it improves the CTR and ranking on all search engines.
Backlinks
Technical SEO is mandatory when you do SEO for healthcare websites for local search. It includes taking links from other authority websites relevant to your business. Search engines find your website a credible information source when the authority domain redirects the traffic to your website. Ultimately, it improves your website traffic and ranking. There are multiple ways to take backlinks which include
Submitting Guest post: A valuable article with a link
Directory Listings: list your practice on the following websites for backlinks if you provide health services:
- Healthgrades
- DocSpot
- Cured
- Vitals and many more.
No follow links: You get no follow links when you link your business to social media , which is important to your medical website SEO.
Press release: It is significant when you continuously organize healthcare events. Press releases allow you to gain attention from the media, followed by backlinks.
Pay Attention to HTML Tags
HTML tags significantly influence your site’s SEO. It requires you to use tags like H1, H2, and H3 that further display the content structure. Also, it helps to improve the readability.
You should use the primary keyword in the H1 tag and secondary keywords H2 / H3 Tags naturally.
Apart from this, there are other tags where you should use the keywords: Title tags, Meta description and Alt Tags.
Note:
Do not stuff keywords, rather use keywords in variations.
Comply with E-E-A-T and YMYL
E-E-A-T stands for experience, expertise, authority and trust
YMYL stands for your money or your life
Health service providers must comply with both the rules and should have expertise in the healthcare industry. You can do so by providing honest information on your website or through a disclaimer.
In addition, you can offer contact details of experts for medical consultation.
Conclusion
So, Consider above strategies if you are looking for Healthcare SEO for your business. Feel free to contact our dedicated team for assistance if you find it difficult assistance. At SEO Service Company, we do our best to provide the right medical SEO strategy for your business. So, if you are looking for marketing strategies for your healthcare business, we are just one call away.
