Client Background:

SpecsforVets is an initiative by Superior Optical Lab, Inc., a Service-Disabled Veteran-Owned wholesale optical laboratory based in Ocean Springs, Mississippi. Established in 1991 by a Vietnam Veteran, Superior Optical Lab focuses on delivering quality eyeglasses at affordable prices, with a particular emphasis on serving the military community. Since 2005, through contracts with the Veterans Administration (VA), they have been manufacturing eyeglasses for our nation’s Veterans. Acquired by Service-Disabled Navy Veteran Mr. Derek Bodart in 2017, Superior has expanded its commitment to providing exceptional eyewear to veterans, active military members, and their families.

Objective:
The primary objective of the project was to boost SpecsforVets’ online visibility by achieving first-page rankings for a set of 15 targeted keywords on Google.com. With all keywords initially ranking as ‘Not Available’ (NA), the challenge was to swiftly propel them to the forefront of relevant search results.

Implementation and Strategy:
Our team devised a meticulous SEO strategy focused on optimizing on-page elements, enhancing website content, and building high-quality backlinks. Leveraging our expertise, we strategically implemented changes to align SpecsforVets with Google’s ranking algorithms. The goal was not only to achieve visibility but also to establish the brand as a reputable source for eyewear within the military community.

Results:
In a mere 4 months, SpecsforVets witnessed a transformative shift in their online presence. From a starting point where all targeted keywords were ‘Not Available’ (NA), we successfully propelled 9 keywords to secure positions on the first page of Google.com. This significant achievement not only enhanced SpecsforVets’ visibility but also contributed to increased brand recognition and trustworthiness.

Conclusion:
The success of the SEO project with SpecsforVets underscores the effectiveness of a tailored strategy in achieving rapid and substantial improvements in search engine rankings. Within a short timeframe, our collaboration resulted in a 60% keyword visibility on the first page of Google.com. If your business seeks a similar SEO triumph, connect with us to explore how our strategic approaches can elevate your online visibility and drive tangible results.